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Barcode Consultancy
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Every Day Use & Stationery Labels
We have the experience that gives us the expertise to provide consultancy services in the following disciplines.
  • Barcode & Label Printing
  • Laser, Thermal & Dot Matrix Printing Technology
  • Printing Integration & Connectivity
Film Master
Film Masters are the starting point for the most accurate barcode manufacture. An extremely precise bar code image is plotted onto a piece of film, which is then integrated into the rest of a products artwork.
Soft Copy Master
The Soft Copy is an electronically configured form, that can be supplied on disk or by E-mail. This file is imported into the rest of the product's artwork and then the complete film is output to an image-setter.
Barcode Printing Technology
There are four basic types of barcode printing technology: Dot Matrix, Inkjet, Laser, and Thermal.
Dot Matrix:
Dot matrix print technology is a longstanding method of producing barcodes on-site. The barcode image is produced by hundreds of dots printed in a matrix to make the series of lines and spaces commonly referred to as a barcode.
  • Printers are easily accessible and a less expensive option of printing
  • Various surfaces can be used to print on
  • Barcodes are low density and may not match up to a users standard
  • Though many types of material can be printed on, often these labels are not durable, nor can they be water or chemical resistant.
  • No graphics capability
Ink Jet:
Ink Jet printing is usually used in high production settings where production of barcodes and human readable fonts need to be reproduced at high rates of speed.
  • Direct ink jet printing requires only one step to finish on the carton or readable material.
  • System installation is very costly as this method is designed for high-volume barcode printing - not for individual or batch printing
  • Requires constant supervision to prevent inkjet clogging and maintain proper print quality.
A laser printer works much like a photo copier. Charging particles of the paper that then attract ions from the ink. These two particles are then bonded together by the heat and pressure of the drum.
  • Print high-quality text and graphics on paper documents.
  • Density and resolution are relatively high, allowing the production of barcode Scannable.
  • Not well suited for industrial environments
  • Label adhesives must be strong enough to withstand the heat and pressure of the fuser
  • Limited durability - cannot produce water resistant nor chemical resistant labels
Thermal printing includes Direct Thermal and Thermal Transfer.
Direct Thermal:
  • Produces sharp print quality with great scannability
  • Ideal for applications with a short-shelf life such as shipping labels and receipts
  • Simple to operate and inexpensive to maintain - no ink, toner or ribbon to monitor or replace
  • Sensitive to environmental conditions such as heat and light
Thermal Transfer:
  • Crisp, high-definition text, graphics, and barcodes for maximum readability and scannability
  • Produces long life standability
  • Produce batch or single print labels with minimum waste
  • Long-term maintenance is low compared to dot-matrix, inkjet, and laser
  • Print on a high variety of media stock
  • High durability
  • Supply costs slightly higher than Direct Thermal as Thermal transfer requires ribbon replacement, though their printhead lasts longer
To Print the Label In House or Not to Print: That is the Question???
The decision as to whether to print your labels In House or buy them printed from a label printing company is going to be based on label content and economics.
Label Content
If your label needs to include Extensive Specific Data than you will need to print them yourself.
Small Label usage Companies say few thousand or less should consider buying printed labels. Ordering labels periodically makes it simple.